At MadeFromNothing we recognize streetwear as an art form

Born from the streets and subcultures who embrace non conformity, creativity and, a DIY approach to their lifestyle.

Fashion has been streetwear’s primary medium in the representation of varying lifestyles.

None more than the Graphic Tee

Using the Graphic Tee we create a dialogue about how streetwear as an art form,

transcends any physical medium.

“People without resources creating to make something that resonates with their demographic”

• Virgil Abloh

A brand created with the goal of using graphic tee shirts as a medium to translate and highlight the ideals of Streetwear being acknowledged as an art form

Using streetwear as a lens in which to view the world is an essential part of its recognition as an art form.

Taking the ideals and values of the subculture and incorporating them to re-conceptualize an “object” or “subject” is at the core of streetwear and this brand.

Crime Scene Cleaners Tee

This Shirt was based on a Crime Scene Cleaners company

It incorporates all the common imagery associated with cleaning, as well as the bio-hazard imagery. The garbage bag and puddle is a dark humorous eye wink to what the context implies.

The heavy contrasted black/white color scheme was an aesthetic nod to the most affordable and effective printing option a small blue collar business would use.

The concept was a satire about T-shirts that would be used to promote a particular niche business that either wouldn’t exist or have the need for promotional merchandise.

Speed Reading Tee

A Tee based on the ridiculous Speed Reading commercials from the 1990's

The racing flag which is indicative of speed and the book framing is a call-back to the "speed reading hand" instructional videos from the 90's

Rococo Tee

A visual play on the art style Rococo, which is commonly know as a French Style which boomed between 1730 and the mid 1780s. Characterized by easygoing, lighthearted treatments of mythological and courtship themes, with rich and delicate brushwork.

At its conception it was criticized for its elitist overtones. The representation of indulgence highlighted by its style and subject matter upset the common art patron as its images were extremely removed from the average persons daily experience.

The word is represented as a Graffiti fill-in, a form of Vandalism. a choice made due to the two “styles” commonalities.

Its used as a bridge for Rococo's association with the glorification of selfish indulgence to connect to Graffitis also selfish and indulgent nature, as well as their disregard and embrace of their respected traditions.

The Two further compliment each other with their contrast. Where Rococo’s Style and subject matter created an allegory for the wealthy and privileged. Graffiti’s aesthetic represents a voice for the voiceless and actively seeks to disrupt the visual “Beauty” standards.

There is a constant back and forth of contradictions created between the meaning of the word and its visual Style

Clearly made with a crayon, an art tool accessible to anyone. denouncing the elitist pretense that Rococo is known for

A deep purple which during that as well as blue were extremely expensive dyes to color fabric with, so it was a color synonyms with with wealth

The heart at the end, another nod to Rococos romantic heavy subject matter

The Marker outline is a subtle visual clue to highlight the accessibility the word has, anyone can create this, unlike Rococos out of touch over indulgent style.